Marketing supportA major portion of Thrifty's growth can be attributed to strategically-placed advertising. We spend millions of dollars every year nationally and internationally to promote Thrifty as a value-priced choice.
Thrifty corporate staff, in conjunction with franchise owner input, create the following for international, national, regional and local advertising efforts: Radio commercials, consumer and trade print ads, local print ads, coupons, hotel promotions, airport displays, direct mail programs and much more.
Our in-house advertising staff can tailor the above items for owner use locally as well as assist with media plans and the design and placement of yellow page ads.
Thrifty maintains an experienced sales force that concentrates on national commercial, government, travel agent and tour sales accounts. Sales staffs are maintained around the world and coordinated through the Canadian Headquarters in Mississauga, Ontario.
Thrifty participates in a variety of frequency-based marketing programs with internationally, nationally and regionally recognized airlines, hotel chains and other organizations. Our frequently based partners are: Alaska Airlines, America West, American Airlines, Continental Airlines, Delta Airlines, Global Pass, Gulf Air, Hbc Rewards, Hilton H-honors, Iceland Air, Kuwait Airways, Northwest Airlines, Qantas, United Airlines, and U.S. Airways. These strong relationship broaden your appeal as a Thrifty Car Rental franchise owner and enhance your "brand recognition" as a Thrifty franchise owner.
Need forms, stationery or promotional materials? We've got them in quantity and we make them available anytime to all franchise owners. Everything from van decals and outside signage to national discount programs on tires, furniture, uniforms and other important items are made available.
One of the greatest assets of the Thrifty system is its global marketing presence: Thrifty is nearing representation in almost every major country in the world! This substantial international presence ultimately enhances the value of each franchise by promoting the Thrifty name worldwide. As global travel continues to flourish, we stand ready to seize the advantages that come with a network of nations flying the Thrifty flag.
